我们村的CEO丨我在黄河岸边养锦鲤

【编者按】

在广袤的中国乡土上，一场深刻的变革正悄然发生。乡村振兴的浪潮中，涌现出一批视野开阔、锐意创新的“新农人”——他们或是归国学子，或是电商弄潮儿，或是科技践行者。他们深深扎根于田野，以全球化的商业思维重绘农业图景，让山东的绳网、果蔬、大棚技术等特色产品跨越山海，走向世界。

国际传播系列报道《我们村的CEO》，聚焦山东几位乡村创业者的奋斗故事。他们用行动证明，乡土不仅是根脉所系，更是梦想破土而出的沃土；他们以创新思维和拥抱时代变化的能力，为乡村振兴注入澎湃活力，也向世界讲述着中国乡村充满机遇的新故事。敬请关注，感受这股来自田野的蓬勃力量。

【Editor's Note】

　　Across China's vast countryside, a profound transformation is unfolding. Amidst the tide of rural revitalization, a new generation of agricultural pioneers has emerged. They are returnees, e-commerce innovators, and tech practitioners who root themselves in the fields. With global vision, they are reshaping agriculture, taking Shandong's specialty products—ropes and nets, fruits and vegetables, greenhouse technologies—global.

　　The international reporting series "The CEOs from Our Village" spotlights the endeavors of rural entrepreneurs in Shandong. They prove that the countryside is not only their heritage but fertile ground where dreams take root. With innovative thinking and adaptability, they inject new vitality into rural revitalization, telling the world a story of opportunity unfolding in China's villages. Stay tuned to witness this dynamic force rising from the fields.

初秋的齐河暑气渐消，浩荡的黄河奔流不息，岸边的安头乡刘小屯村中一汪汪鱼池在阳光下泛起层层温柔的光晕，一群群色彩斑斓的锦鲤在池中自由游弋。锦鲤寓意“吉祥富贵”，正是这片生机勃勃土地的“富贵鱼”，激起年产值数百万元的产业浪花。

2018年，济南姑娘马冉跨过黄河，在德州齐河县铭源锦鲤养殖场开启了她的锦鲤特色养殖之路，这里地理条件和水资源条件得天独厚，四季分明的气候也利于锦鲤的生长培育，但要养好锦鲤，她还要跨过重重难关。

“我当时把我认为有一些发展前景的锦鲤集中到了一个池子里面去养，付出了200%的耐心和精力，结果突然有一天早上，我来上班的时候，看到那一池子鱼开始出现死亡。”马冉回忆起养殖初期遇到的挫折，后来那一池锦鲤全军覆没，令她伤心不已。自此，马冉开始向一些前辈、专家讨教，发现书本上的知识都不如真实去感受，和一点点经验累积。

后来，在山东省淡水鱼研究院和德州市淡水鱼研究中心专家的“神助攻”下，马冉渐渐掌握了“通关秘籍”，水温、喂食、习性……锦鲤的小脾气都被她拿捏。比如，五六月份是锦鲤的生产季节，养殖人员会将蜂蜜、奶粉拌到鱼粮里，马冉介绍：“可以理解成月子餐，在锦鲤生产之前多多补充营养，让它更顺利地怀宝宝、生产。”

马冉培育的锦鲤个个体态优美、花色上佳、体格健壮，屡屡在比赛中获奖，办公室的一面书架上摆满了这些年她获得的奖杯、奖牌。当然，这里的锦鲤也越来越受到顾客青睐，尤其随着短视频兴起，马冉也开始在各大平台直播卖锦鲤，大大拓宽了销路。目前，铭源锦鲤养殖场年销售额已达300多万元，其中一半的销售额是通过线上销售渠道实现的。

“授人以鱼不如授人以渔”，这是马冉抖音店铺的简介，她也是这么做的。这些年在马冉的带动下，周边几家养殖四大家鱼的渔场纷纷转型观赏鱼养殖。马冉提供锦鲤的鱼苗和养殖技术，村民养到可以销售的成品鱼阶段，她再回收，村民每亩鱼塘年纯收入达到1.5万元，共同走上了养锦鲤致富的道路。金锦水族场的靳明平就是其中之一，以前养四大家鱼的时候成本高、价格低，效益上不去，后来经过马冉提供苗种、技术等服务，靳明平走上养锦鲤之路，他高兴地说道：“通过这几年的实践，效益比常规养殖鱼高10倍左右。”

马冉的养殖场还吸引了不少村民来此就业，并开设特色锦鲤电商课程，带动42名农村妇女加入锦鲤电商销售中来。看着一池池锦鲤从小养到大，得到市场的认可，马冉说，有种“家有儿女初长成”的感觉，更令她开心的是：“能带着我的小锦鲤蹚出了一条乡村振兴的新路径，也可以带动更多养殖户通过锦鲤养殖和销售创造属于他们的收益，我觉得这对我来说就是非常大的收获。”她也希望能够带动更多的青年人愿意扎根土地，愿意回乡创业，因为相信在这片广袤的土地上一定可以实现理想和抱负。

As early autumn arrives in Qihe, the summer heat gradually recedes, and the mighty Yellow River flows ceaselessly. In Liuxiaotun Village, Antou Town, along the riverbank, fish ponds shimmer under the sunlight, with schools of colorful koi swimming freely. Symbolizing "good luck and prosperity," these vibrant fish have become the "fish of fortune" for this land, creating an industry with an annual output value reaching millions of yuan.

In 2018, Ma Ran, a young woman from Jinan, crossed the Yellow River and started her unique koi breeding journey at the Mingyuan Koi Farm in Qihe County, Dezhou. The area's exceptional geographical conditions, water resources, and distinct four-season climate provide an ideal environment for raising koi. However, mastering the craft required overcoming numerous challenges.

"I initially gathered the koi I thought had potential into one pond and devoted 200% of my patience and effort," Ma Ran recalled. "But one morning, I arrived to find the fish in that pond starting to die." The entire batch was lost, leaving her heartbroken. From then on, she began consulting experienced breeders and experts, realizing that practical experience and gradual knowledge accumulation were far more valuable than book learning.

Later, with crucial support from experts at the Shandong Provincial Freshwater Fish Research Institute and the Dezhou Freshwater Fish Research Center, Ma Ran gradually mastered the "secret codes" for success—understanding water temperature, feeding practices, and behavioral habits. She learned to manage the koi's specific needs. For example, during the breeding season in May and June, caregivers mix honey and milk powder into the fish feed. "You could think of it as a 'confinement meal,'" Ma Ran explained. "It provides extra nutrition before spawning, helping them carry and deliver their offspring more smoothly."

The koi bred by Ma Ran are known for their elegant posture, beautiful patterns, and robust physique, frequently winning awards at competitions. A bookshelf in her office is filled with the trophies and medals she has earned over the years. Naturally, her koi have gained increasing popularity among customers. With the rise of short-form videos, Ma Ran has also started live streaming on major platforms to sell koi, significantly expanding her market reach. Currently, Mingyuan Koi Farm achieves annual sales of over 3 million yuan, half of which comes from online channels.

"Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime." This proverb is the bio of Ma Ran's Douyin shop, and she lives by it. Inspired by her success, several local farms that previously raised traditional food fish have switched to ornamental fish breeding. Ma Ran provides them with koi fry and breeding techniques, then buys back the mature fish ready for sale. This model allows villagers to earn a net annual income of 15,000 yuan per mu of fish pond, embarking on a shared path to prosperity through koi breeding. Jin Mingping from Jinjin Aquarium Farm is one of them. Previously, raising traditional food fish meant high costs and low prices, with limited profits. After receiving fry and technical support from Ma Ran, he switched to koi breeding. “Based on my experience these past few years, the profits are about ten times higher than conventional fish farming,” he said happily.

Ma Ran's farm has also created employment opportunities for local villagers. She offers specialized e-commerce courses on koi, encouraging 42 rural women to join online koi sales. Watching her koi grow from fingerlings to market-ready fish gaining recognition, Ma Ran describes the feeling as akin to "seeing your children grow up." What brings her even greater joy is "pioneering a new path for rural revitalization with my little koi, helping more farmers create their own income through koi breeding and sales. That, to me, is a tremendous reward." She also hopes to inspire more young people to settle on the land and start businesses in their hometowns, believing that vast opportunities for realizing ideals and ambitions lie right there on this fertile ground.

无限工作室&看台工作室联合出品

策划：魏鹏 尹海洋 辛然 王春雷

统筹：武玮佳 马洪震

美术设计：王春雷 刘广岩

视频监制：张一帆

采访、翻译：杨晓

文案：马洪震 武玮佳