曹县汉服销售额2025年突破130亿元，占据全国市场半壁江山 Caoxian hanfu sales exceed 13 billion yuan in 2025, accounting for half of national market

4月11日，“2026曹县汉服品牌新品发布会”在e裳小镇·曹县数字经济产业园举办。本次发布会以“品牌赋能 质创未来”为主题，集中展示了曹县汉服产业在品牌建设、科技创新、数智化转型等方面的阶段性成果，标志着该产业正从规模优势向品牌引领、质量提升的关键发展阶段迈进。

The "2026 Cao County Hanfu Brand New Product Launch" was held on April 11 at the Yishang Small Town digital economy industrial park in Caoxian, Heze City, Shandong Province. With the theme of "Brand Empowerment, Quality Creates the Future", the event showcased the current achievements of Caoxian's Hanfu industry in brand development, technological innovation, and digital and intelligent transformation, marking a critical transition from scale advantage to brand leadership and quality improvement.

据了解，曹县已形成完整汉服产业链，2025年销售额突破130亿元，占据全国市场半数份额，产品远销30多个国家和地区，品牌影响力持续提升。

Caoxian County has developed a complete Hanfu industrial chain in recent years. In 2025, sales revenue exceeded 13 billion yuan, accounting for half of the national market share. Caoxian Hanfu products are now exported to more than 30 countries and regions, with the brand's influence continuing to grow.

活动现场，“智能（人形）机器人服装产业基地”正式揭牌，标志着曹县汉服在智能制造、人机协同方面迈出实质性步伐。

During the event, the "Smart (Humanoid) Robots Garment Industry Base" was inaugurated, marking a substantive step forward for Caoxian Hanfu in intelligent manufacturing and human-robot collaboration.

此次发布会的成功举办，是曹县推动传统产业转型升级的生动实践。通过构建品牌矩阵、深化科技融合、拓展市场空间，曹县正稳步推进汉服产业向高端化、智能化、国际化发展，为地方经济高质量发展注入新动能。

The event serves as a vivid example of Caoxian's efforts to transform and upgrade its traditional industries. By building a brand matrix, deepening technological integration, and expanding market potentials, Caoxian is advancing its Hanfu industry toward high-end, intelligent, and international development, bringing new momentum to the high-quality growth of the local economy.

大众新闻·齐鲁壹点记者 时海侠 董从哲 王晓莹 董潇 王玉康