Badaju Market in Zibo Attracts Global Tourists

Recently, friends from Thailand, Pakistan, Germany, Turkey, Russia, Sweden and other countries have successively visited Zibo Badaju Market. They immersive themselves in the unique charm of Azi Barbecue · Qi Style Zibo Feast, feeling Zibo’s food culture and urban warmth in the lively street atmosphere, making this city carrying a thousand years of Qi culture a food bridge connecting Chinese and foreign civilizations.

As a new internet-famous landmark in Zibo, Badaju Convenience Market has always retained the most authentic street vibe. The upgrading of Azi Barbecue · Qi Style Zibo Feast has made it an important window for Chinese and foreign tourists to experience Zibo’s characteristics. Located in Badaju, Azi Barbecue innovatively integrates Zibo barbecue with Qi culture, launching the large-scale historical stage play "Qi Style Zibo Feast" to fully present the development context of Zibo culture and create an immersive experience scenario of "eating, watching and playing at the same time." "We have created an integrated feast of 'Qi culture + cultural tourism and catering', using immersive theater to connect local cultural stories such as Jiang Ziya enfeoffing Qi, Liaozhai Secret Realm and Zhoucun Dyeing Workshop, allowing tourists to appreciate the 3,000-year-old Qi charm in the street atmosphere and endow the Qi culture IP with more vitality," said Zheng Feng, person in charge of Azi Barbecue.

Foreign friends sat around the table and mastered the classic way of eating "wrapping everything in thin pancakes" skillfully under the guidance of the staff. The fresh meat skewers roasted over charcoal sizzled with oil, paired with special dipping sauce and crispy thin pancakes. The rich layers of taste made every visiting friend praise repeatedly. In addition to authentic Zibo barbecue, the "edible museum" created by Qi Style Zibo Feast has made many foreign friends linger. There are not only special barbecues such as grilled beef and fresh mutton skewers, but also classic Boshan dishes such as stir-fried pork slices, flavored eggplant and candied sweet potatoes. From banquet etiquette to food stories, from century-old recipes to craftsmanship inheritance, every diner can intuitively feel the profound food culture heritage of Zibo while tasting the food. Foreign tourists have said that the food at Qi Style Zibo Feast is both down-to-earth and cultural, and each dish hides Zibo’s stories, leaving a deep impression.

In recent years, taking barbecue as a medium, Zibo has focused on local quality, innovated business experience, promoted in-depth integration of culture and tourism, and transformed short-term "traffic" into long-term "retention". From barbecue special trains to people-benefiting measures, from cultural performances to street experiences, Zibo shows its urban warmth through details, allowing friends from all countries to understand and love Zibo through food. This cross-border food appointment not only conveys Zibo’s warmth and cultural heritage, but also builds a bridge for cultural exchanges between China and foreign countries, letting the ancient charm of Qi go to the world in the street atmosphere and making Zibo, a vibrant city, known and loved by more people.