2026菏泽牡丹国际传播论坛丨花开五洲传佳音 菏泽牡丹“唱响”太空

4月11日，2026菏泽牡丹国际传播论坛在山东菏泽举行。论坛活动精彩纷呈、亮点频现，令人目不暇接。本次论坛以“花开五洲 文明共美”为主题，中外嘉宾齐聚一堂。他们以花为媒，共探牡丹文化国际传播路径，共筑文明交流互鉴桥梁。

论坛上，播放了主题短片《花开五洲文明共美》和五洲友人祝福视频；部分嘉宾作了主旨演讲；菏泽古筝传承人与外籍音乐家通过中西方乐器合奏乐曲《等一城烟雨牡丹》；与会专家围绕“牡丹文化在全球传播中的内涵解码与符号再造”开展圆桌讨论；现场还举行了文创互赠、“五洲芳华” 国花园推介等活动。

其中，“牡丹的太空之声”发布环节备受期待。今年，中国首颗文化传播卫星“有戏号”将正式进入绕地轨道，通过搭载的太空显示屏与自拍相机，在浩瀚的宇宙当中不间断地播放中华优秀文化。乘此壮举，菏泽牡丹将在“有戏号”卫星屏幕上徐徐展开众多牡丹影像，以“卫星+互联网”的形式创新讲述牡丹故事。推动牡丹所承载的和平、繁荣、友谊等美好寓意，突破地心引力，向无垠深空激荡文化回响，吸引全球更多目光，关注来自东方的芬芳花韵。

此次论坛上，一系列兼具传统文化底蕴与时代创新活力的活动，生动呈现牡丹文化穿越时空、连接世界的独特魅力。一朵牡丹，正传递着文明互鉴的温度，用国色芳华，为共建美美与共的世界文明百花园，绽放出独属于东方的绚丽华彩。

On April 11,the 2026 Heze Peony International Communication Forum was grandly held in Heze.The forum featured a dazzling array of wonderful events and highlights.With the theme of "BlossomsAcrossTheWorldCultivatingSharedBeauty," this forum brought together Chinese and foreign guests.Taking peonies as a bond,they jointly explored pathways for the international communication of peony culture and built bridges for exchanges and mutual learning among civilizations.

During the forum, the themed video Blossoms Across The World Cultivating Shared Beauty and video greetings from friends around the world were screened. Several guests delivered keynote speeches. Heze guzheng inheritors and foreign musicians performed the piece Waiting for a City of Misty Rain and Peonies through a fusion of Chinese and Western instruments. Experts in attendance held aroundtable forum on Decoding the Connotation and Reshaping the Symbols of Peony Culture in Global Communication. On-site activities also included the mutual exchange of cultural and creativeartworks, as well as the presentation of the Garden of National Flowers.

Among them, the release of "The Voice of Peonies in Space" was highly anticipated. This year, China's first cultural communication satellite Youxi Hao (Artful Star) will officially enter Earth's orbit. Equipped with an on-board space display screen and a selfie camera, it will continuously showcase outstanding Chinese culture in the vast universe. Taking this remarkable opportunity, vivid images of Heze peonies will unfold gradually on the screens of Youxi Hao, innovatively telling the story of peonies through the "satellite + internet" model. This endeavor will carry the noble meanings embodied by peonies—peace, prosperity and friendship—beyond gravity, sending cultural echoes into the boundless deep space, and drawing global attention to the elegant floral charm from the East.

At this forum, a series of activities blending traditional cultural heritage and contemporary innovative vitality vividly demonstrated the unique charm of peony culture in transcending time and connecting the world. A single peony conveys the warmth of mutual learning among civilizations. With its national grace and splendor, it blooms into a splendid oriental vision, contributing to a diverse and harmonious global community of cultures.

策划：王静

统筹：武玮佳

出镜、字幕、文案：徐明业

拍摄、剪辑：刘博洋