山东外贸优品上海推介会举办

8月26日，山东外贸优品上海推介会在上海新国际博览中心举办。本次活动以“外贸优品 美好生活”为主题，邀请商协会负责人，大型商超、连锁品牌、电商平台、供应链企业代表等120余名嘉宾参会，深化沪鲁合作，助力山东果品行业优质外贸企业开拓长三角市场。

会上，烟台、临沂市商务主管部门负责同志，果品科研机构负责人，以及佳农集团、麦德龙集团、海广兴市场、抖音电商等企业代表围绕深化产业链合作分别进行推介，全方位介绍山东果品产业资源禀赋、产业优势、发展趋势，分享渠道布局、市场拓展等实践经验，打通产地、流通、平台、终端全链条，促进供需双向对接，提升山东果品市场竞争力。

Successful Holding of the Shandong Premium Export Products Promotional Event in Shanghai 

On August 26, the Shandong Premium Export Products Promotional Event in Shanghai was held in the Shanghai New International Expo Centre. Under the theme "Premium Export Products for a Better Life", the event brought together more than 120 leaders and representatives from trade associations, major supermarkets, chain brands, e-commerce platforms, and supply chain companies, among others. The initiative aimed to deepen cooperation between Shanghai and Shandong and support high-quality foreign trade enterprises in Shandong's fruit industry in expanding into the Yangtze River Delta market. 

During the event, officials from the commerce authorities of Yantai and Linyi, heads of fruit research institutions, and representatives from companies including Goodfarmer, Metro AG, Haiguangxing Market, and Douyin E-commerce delivered presentations on strengthening cooperation across the industrial chain. They provided a comprehensive introduction to Shandong's fruit industry, highlighting its resource endowments, industrial strengths, and development trends, while sharing practical experience in channel development and market expansion. By facilitating connections across the entire value chain from production areas and distribution channels to online platforms and end markets, the event promoted two-way matching between supply and demand and enhanced the market competitiveness of Shandong's fruit industry.

同期，设置“外贸优品中华行”山东展区，组织省内30余家优质外贸企业亮相中国国际水果展，集中展示山东苹果、冬枣、大樱桃、黄桃等一批特色

Meanwhile, a Shandong exhibition area for the "Premium Exports Homebound" campaign was set up. More than 30 high-quality foreign trade enterprises from across the province participated in the China International Fruit Expo, showcasing a range of distinctive Shandong fruit products, including apples, winter jujubes, sweet cherries, and yellow peaches.

大众新闻记者 孙源泽

By Sun Yuanze, Reporter of Dazhong News