Laiwu enterprises attend the American Summer Quality Food Exhibition

近日，山东一品味享食品科技有限公司董事长苏晨带队赴美国，参加美国夏季优质食品展览会，借助国际展会平台积极开拓北美海外市场。

展会上，企业集中展示调味品、农产品深加工系列产品，全方位展现企业产品实力与品牌形象。通过面对面对接洽谈，企业深入调研美国调味品、农产品市场行情，细致研判当地消费需求与市场发展潜力。展会期间，团队积极拜访老客户、对接发掘新客商，与海外采购商开展深度交流，有效拓宽合作渠道，进一步增强企业出口创汇能力，提升品牌国际知名度与市场竞争力。

“通过此次出国参展，我们实现与国外客户面对面交流，有利于企业进一步拓展北美市场，更好地推广宣传企业品牌，进一步打响莱芜区‘三辣一麻’特色农产品在国际市场的知名度，促进企业的高质量发展。” 董事长苏晨表示。

据了解，莱芜区立足 “三辣一麻” 特色农业资源，鼓励本土龙头企业 “走出去”，借助各类国际展会抢抓外贸机遇，推动姜蒜花椒等特色深加工产品走向全球，以外贸出口赋能区域特色农业产业提质增效。

Recently, Su Chen, the chairman of Shandong Yibianshang Food Technology Co., Ltd., led a delegation to the United States to participate in the American Summer Quality Food Exhibition. By leveraging the international exhibition platform, the enterprise actively expanded the North American market.

At the exhibition, the company showcased a variety of products including seasonings and processed agricultural products, presenting a comprehensive picture of the company's product strength and brand image. Through face-to-face negotiations, the company conducted in-depth research on the market conditions of seasonings and agricultural products in the United States, carefully analyzing local consumer demands and market development potential. During the exhibition, the team actively visited old customers, identified new business opportunities, and had in-depth exchanges with overseas buyers, effectively expanding cooperation channels and further enhancing the enterprise's export earning capacity and international brand awareness and market competitiveness.

"Through this overseas exhibition participation, we achieved face-to-face communication with foreign customers, which is conducive to further expanding the North American market, better promoting and publicizing the enterprise brand, further enhancing the international reputation and market competitiveness of the 'three spicy and one pungent' characteristic agricultural products of Laiwu District, and promoting the high-quality development of the enterprise," said Chairman Su Chen.

It is understood that Laiwu District, based on its "three spicy and one pungent" characteristic agricultural resources, encourages local leading enterprises to "go abroad", and by leveraging various international exhibitions, seizes foreign trade opportunities, promotes characteristic processed products such as ginger, garlic, pepper, and others to go global, and empowers the regional characteristic agricultural industry with foreign trade exports to improve quality and efficiency.