The charm of Qi lingers, the flavor of Zibo endures—craftsmanship and innovation in Shandongs pastries

Shandong's pastry tradition is half heritage steeped in time, half innovation attuned to the present. Zhoucun Sesame Cake, a national intangible cultural heritage and a China Time-honored Brand, carries on a century-old craft. Its rounds are thin as autumn leaves, evenly dotted with sesame seeds and glowing golden all through. One gentle bite brings a crisp crunch, as layers of toasted sesame aroma unfold—mellow and lingering. It is an authentic Qilu flavor passed down through generations, and a prized souvenir for travelers.

New-style Chinese pastries, meanwhile, are rooted in the legacy of traditional Shandong confections, reimagined in both form and flavor. Delicately sweet without being cloying, elegant and refined, they lend a tender freshness to classic tastes.

Using cuisine as a medium, they carry the warmth and vitality of the land of Qi—letting the crispness and sweetness of Shandong travel far and wide, to be savored and cherished by more.