从“China Cool”到“Chinamaxxing”：老外为何扎堆住进中国？

2026年，海外社交平台诞生两大文旅热词：主打跨国避暑的“China Cool”，以及代表沉浸式本土体验的“Chinamaxxing”，后者相关标签浏览量突破40亿次。

热词背后，是一串真实的数据。据国家移民管理局数据，2026年上半年，入境外国人达2291万人次，同比增长20.4%。今夏欧洲多国遭遇40℃极端高温，大批海外游客来华寻觅天然清凉，暑期欧洲来华游客订单同比增长275%，其中俄罗斯游客订单增幅高达553%。

湖南张家界，7月以来日均接待游客近万人次，外籍游客占比超过50%，景区上线多语种AI智能体，支持14国语言实时交互。新疆喀什古城，外籍游客在非遗工坊和民居院落间流连。四川平武白马藏族乡，18℃的夏日均温吸引了大批海外游客体验高原骑马和藏乡民俗。

两大海外热词出圈，映照出中国文旅深厚底气——从自然风光到数字化服务，从免签便利到沉浸式体验，海外游客不再走马观花，而是选择真正“住进”中国的生活里，去感受自然生态、民俗文化与现代化配套交织的日常。从“China Cool”到“Chinamaxxing”，中国行正在从一次性的“打卡”变成持续的深度体验，中国文旅的长期吸引力正在形成。

In 2026, two major cultural tourism buzzwords took off on overseas social media platforms: "China Cool," centered on cross-border summer retreat, and "Chinamaxxing," representing immersive local experiences. Related hashtags for the latter garnered over 4 billion views.

Behind the buzzwords lies a string of hard data. According to the National Immigration Administration, foreign entries into China reached 22.91 million in the first half of 2026, up 20.4% year on year. With multiple European countries hit by extreme heat of 40°C this summer, large numbers of overseas travelers have flocked to China in search of natural coolness. Summer bookings from European tourists surged 275% year on year, with Russian visitor orders skyrocketing by as much as 553%.

In Zhangjiajie, Hunan, daily visitor numbers have averaged nearly 10,000 since July, with foreign tourists accounting for over 50% of the total. The scenic area has deployed a multilingual AI agent capable of real-time interaction in 14 languages. In the ancient city of Kashgar, Xinjiang, international visitors wander between intangible cultural heritage workshops and traditional residential courtyards. In Baima Zang Ethnic Township, Pingwu County, Sichuan, an average summer temperature of 18°C has drawn large numbers of overseas tourists to experience plateau horseback riding and Zang folk customs.

The breakout of these two overseas buzzwords reflects the deep confidence behind China's cultural tourism. From natural landscapes to digital services, from visa-free convenience to immersive experiences, international visitors are no longer content with skimming the surface. Instead, they are choosing to truly "live into" the fabric of Chinese daily life—to experience the interplay of natural ecology, folk culture, and modern amenities. From "China Cool" to "Chinamaxxing," a trip to China is evolving from one-off check-ins into lasting, in-depth experiences—and the country's long-term cultural tourism appeal is steadily taking shape.

（部分素材来源：央视网 中新网 北青网 千龙网 新民晚报）

无限工作室出品

策划：王静

文案、翻译：武玮佳

配音：解西伟

剪辑：周溪琳