From Sightseeing in the Reed Marshes to Immersive Hometown Life

The Shandong Cultural Tourism Mata Lake Scenic Area in Huantai County has deeply tapped into its wetland ecological resources and carried forward its millennium-old water town cultural heritage, striving to create new cultural tourism consumption scenarios, new business forms, and new models. With the "Reed Marsh Households · Hometown Life Season" event as its vehicle, the scenic area has achieved a transformation and upgrading from traditional sightseeing tours to in-depth immersive experiences, exploring a new path of deep cultural tourism integration and improved quality and efficiency in consumption. (Xing Yaqi, Zhang Jingfu)