去中国工厂打卡：入境游的新打开方式

当海外游客的行程单上除了长城、大熊猫和兵马俑，还多了一行“去工厂看看”，一种新的旅行方式正在悄然兴起。

这股趋势之中，既有专程来华看产线的外国游客，也有深耕跨境供应链的海外买家。一位英国游客巴雷特时隔二十多年重访宁波，没去天童寺和东钱湖，而是走进厨电、新能源车和芯片测试工厂。在太仓，俄罗斯游客罗曼佐夫被工厂高度自动化的节奏刷新认知。在厦门，美国游客梁锟龙参观金属加工、电子和照明企业，惊叹于先进的产品和配套体系。早在2023年，美国买家布兰登则带着同行客商组团探访广州一家电动自行车工厂，并试骑电动自行车，希望和中国工厂携手打磨新品。

这股“进厂热”并非偶然。同程旅行旗下国际旅行预订平台HopeGoo的数据显示，今年暑期入境“工厂游”相关旅行产品预订热度同比增长超过九倍，“工厂游”正成为入境游新的增长亮点。曾经“闲人免进”的生产车间，如今成了海外游客读懂中国制造的一扇新窗口。

入境政策持续优化，为这场工业之旅提供了更多便利。越来越多海外访客不再只是寻找低成本代工，而是希望亲眼看到中国的产业化落地能力、完整协同的产业生态。工厂打卡也不只是一种新型旅游，更是一次认知的更新——中国制造正加速向创新、智能、高质量方向迈进。

敞开大门的中国工厂，正在成为世界感知中国式现代化的鲜活现场。当参观者离开时，他们带走的不仅是一段视频或一张照片，而是一个更真实的判断。这也让中国制造的故事，在面对面的真实体验里，抵达更远的远方。

A new way of traveling is quietly taking shape: on overseas tourists' itineraries, alongside the Great Wall, giant pandas, and the Terracotta Army, a new line item is appearing — "visit a factory."

Amid this trend are foreign tourists who travel to China specifically to see production lines, as well as overseas buyers deeply involved in cross-border supply chains.Barrett, a British tourist, revisited Ningbo after more than two decades — skipping Tiantong Temple and Dongqian Lake — and instead toured factories making kitchen appliances, new-energy vehicles, and chip testing equipment. In Taicang, Russian visitor Romanzov had his understanding reshaped by the highly automated rhythm of the factory floor. In Xiamen, American tourist Liang Kunlong visited metalworking, electronics, and lighting companies, marveling at the advanced products and their supporting ecosystems. As early as 2023, Brandon, an American buyer, brought fellow merchants on a group visit to an electric bicycle factory in Guangzhou, where he test-rode an e-bike, hoping to work with the Chinese factory to refine new products.

This "factory tour" craze is no accident. Data from HopeGoo, the international travel booking platform under Tongcheng Travel, shows that bookings for inbound "factory tour" travel products during this summer's peak season surged more than ninefold year on year, making factory tours a new growth highlight of inbound tourism. What were once production floors marked "No Unauthorized Personnel" have now become a new window through which overseas tourists can understand "Made in China."

Continuously optimized entry policies have made this industrial journey even more convenient. More and more overseas visitors are no longer simply looking for low-cost contract manufacturing — they want to see firsthand China's industrialization capabilities and its complete, coordinated industrial ecosystem. Checking in at a factory is not just a new form of tourism; it is also an update in perception — "Made in China" is accelerating its shift toward innovation, intelligence, and high quality.

Chinese factories, with their doors now wide open, are becoming a vivid window through which the world can experience Chinese-style modernization. When visitors leave, they take with them not just a video or a photo, but a truer judgment. In this way, the story of "Made in China" travels further — carried by the authentic experience of face-to-face encounters.

（部分素材来源：人民网 中工网）

无限工作室出品

策划：王静

文案、配音：武玮佳

剪辑：周溪琳